A self-service platform to help users build new or refine and monitor existing card propositions informed by:
- Curated and Timely Market Insights and Trends
- Always-on Consumer Research and Preferences
- Market-specific Benefits and Features
- Competitive Peer Benchmarking
- High-level Card Pricing & Economics
all led by MA recommendations and validated through the latest consumer research.
- Charts (e.g., features, benefits, pricing, market overview and NPS) data are refreshed on an annual basis.
- Research reports and other resources are added on a regular basis.
- Mastercard's features and benefits are updated regularly based on the cadence of revisions.
Our data is sourced from a blend of trusted Mastercard’s verified partners and our internal team of subject matter experts.
Your organization's subscription allows for an unlimited number of users to access the platform.
If your organization is subscribed to Cards Lab and the team member already has MC Connect credentials, they can access Cards Lab by logging in. If a team member does not have access, request here by filling out the subscription form.
This feature allows you to explore relevant insights, news, analysis, and deep dives. The resources in the "Want to Learn More" section are tailored based on your past selections and regional location, ensuring that you receive highly relevant content while refining your card constructs.
We are setting up a content repository and framework. While your country may not have specific content yet, we offer other platform-exclusive resources to help you define, refine, and monitor your CVP. Additionally, we have utilized aggregated regional data to provide insights for shaping your CVP in the absence of specific data
Your individual card curation data is strictly confidential and will not be accessed by others. Mastercard may use your data in an aggregated, anonymized form for platform analysis aimed at enhancing the overall product experience.
No, your card data is strictly confidential and cannot be accessed by anyone, even within your company. To share your card construct, you can export a PDF summary in the Validation stage for external sharing with your colleagues.
